PROJECT DETAIL
PROJECT DESCRIPTION
In the city of Manizales, there are three Aspaen educational institutions (Gimnasio Horizontes, Gimnasio Los Cerezos, and Urapanes). Various digital strategies have been implemented with them to improve their communications with the internal and external community, such as a mailing platform for sending fully personalized electronic newsletters and text messages to cell phones.
Additionally, an integrated CRM was developed for these three educational institutions to improve the management of students, parents, and graduates.
Subsequently, the SMS marketing platform was provided to other schools that are part of the Aspaen institution nationwide.
